Skip to content
Japanese Dream
← All insights
Tom Byer

Nov 4, 2026

LinkedIn ↗

It's not coaches. It's culture. It's parents.

コーチではない。文化と、親だ

Countries spend millions of dollars trying to produce great soccer players. Tom Byer says most of them are looking in the wrong place.

"The biggest component is not coaches. It's culture. It's parents."

This is part 3, the last part of my conversation with Tom, the American behind over 150 soccer schools in Japan and 14 years on TV Tokyo's Oha Suta.

Today his work is a philosophy called Football Starts at Home. His book is published in Japanese, French, Italian, Dutch and Persian. Takeshi Okada, the former head coach of Japan's national team, wrote the endorsement on the cover.

Here are the highlights.

Tom: One of the big problems in Japan is that most families see sports as a distraction from education, because of juku. But everybody knows that physical activity actually supercharges learning.

Yoshi: It has a good connection with the brain, right?

Tom: Exactly. When I wrote the book, a world-renowned neuropsychiatrist from Harvard Medical School, Dr. John Ratey, took a big interest. Not because of the soccer part. Because of the parent and child interaction. He wrote the foreword and the afterword, 14 pages.

Tom: Parents are the ones who decide whether a child has a ball at their feet or plays with it in their hands. Ages two to five are the golden age. But in most countries, Japan included, kids start organized soccer at six or seven. That's already a little late. Everyone thinks the elite academies are what matter. What happens before they arrive at the academy is most important.

Tom showed me a video of his son at two and a half, working the ball with his feet.

Tom: Look at how focused he is. He's learning how to learn. If you can develop a child's ability to pay attention, that's a lifelong skill.

Yoshi: So many people struggle to pay attention now. I think a lot of it comes from how they spent their childhood. I see parents hand their kids a device to keep them busy. This is much better than an iPad or video games.

Tom: Most people think soccer is a kicking game. But this is a cognitive skill. He has to think and he has to control. We call it deep learning, disguised as playtime.

Tom: In China I've had a room of 600 parents. In the Philippines I toured all 33 regional football associations by helicopter. This is much bigger than a soccer program. It's early child development.

"What happens before they arrive at the academy is most important."

The same goes for anyone moving to Japan. What you build before you arrive decides how ready you are on your first day at work.

That's why I built a Japanese level test that shows exactly where you stand, and lessons that build the foundation step by step, wherever you are now.

That's the last part. Thank you, Tom. Next time, a beer in Nakasu.

Comments

No comments yet.

Log in to like, comment, and repost.

Keep reading