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2026-09-08

“Fukuoka is top tier”: a Madrid makeup artist, now teaching in Fukuoka

「福岡は最高です」マドリードでメイクをしていた人が、福岡で英語を教えるまで

Alicia is from Madrid. She now lives in Fukuoka, where she teaches English.

She did not choose Fukuoka. Her company sent her.

It worked out. A big city with small town vibes, she calls it. Everything she loves about Japan is here, and getting from one place to another is easy.

Back in Spain she was a makeup artist, with work that included CHANEL. How does someone go from that to teaching English in Japan?

Partly because she had taught before, a different age group, back home. And partly arithmetic: her Japanese is not strong enough yet, and teaching English was the way in.

Going from a makeup set to a classroom is a big enough change on its own. Add moving between countries and it is bigger. Asked how the work feels now, she picked one word.

“More relaxed. Relaxed in a good way.”

Then the part only she can answer. What is different about beauty here?

The packaging first. Cuter here, with more fantasy in it, and she loves that.

The goal, she says, is the same in both countries. Nobody wants makeup that announces itself. Spanish and Japanese clients usually both ask for natural. What differs is the route to it.

In Spain, tanned skin is what people want. In Japan, being fair is the standard.

She has a specific way of putting it.

“In Spain you see a lot of people with sunglasses and very few with umbrellas. Here it is the opposite.”

The colours follow. Corals and pinks here. Bronzes and browns there.

The face people admire differs too. In Spain it is more structured, with defined features, closer to the sexy end. In Japan what she noticed is that youthfulness and cuteness are what people usually reach for.

Two different beauty canons, both approached quietly.

She teaches English, but English is not her first language. Do students mind?

No reaction at all, she says, and she thinks it helps rather than hurts. She has been an English learner herself, so she knows what the hard parts feel like. Getting to English from Japanese is harder than getting there from Spanish, she adds. Having made the climb makes her more patient with people making a steeper one.

The hardest thing about being here is not the language barrier. It is, sometimes, people.

Spaniards are direct, for the most part. Depending on who you are, it can sting. Here it is the reverse: you are expected to read the air, and nobody says the thing straight out. Harder to navigate. Softer in tone.

Being visibly foreign cuts both ways. Life is harder without the language, and harder for not being home. But she has watched people’s attitude change completely, in a good way, the moment they see her making an effort in Japanese.

What she misses is the people she loves. And the food. Croquetas. Tortilla de patatas. There are Spanish restaurants here, but it is not the same.

What is better here starts with safety. Spain is not an unsafe country, she is careful to say, but next to Japan there is no comparison.

Then convenience. Most things here are simply set up to work for the person using them.

And one more, which she appreciates more than the rest. She can afford to live here on her own. In Spain she could not.

Last, for anyone in Spain thinking about Fukuoka.

If you love Japanese culture, she says, you may assume that a city which is not Tokyo or Osaka will not have everything you are looking for. That was her surprise. Pop culture, fashion, styles: it is all here. So is the coast, and nature. People are more laid back, carrying less stress.

“Fukuoka is top tier.”

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